Leading Thoughts of the Train'N'Treat

Mission

• We make the dog's everyday life tasty and happy by offering it high-quality, fun, safe, ecological and easy to use products 
• We make tails wag by helping people and dogs communicate better with each other.
• We are building a positive world where it is good for people and dogs to be together.

Vision

By 2030

• Train'N'Treat products are well known in the global dog world as fun, handy, useful, inventive, ecological and durable.
• Sidebay Oy is part of a large global ecosystem where all operators have common mission and the same values. The ecosystem enables agile development.
• Train'n'Treat products are available for every dog worldwide.

Happy Values

• Happy company and happy product - Our small family company is located in Finland, in the happiest country in the world. We want to offer the world the best products, which are responsibly made.
• Happy business - Reliability and a fair attitude are important to us in our business with our customers and partners.
• Happy dog owner - We want to make everyday life easier, funnier and safer for every dog owner.
• Happy dog - Shared time with people, play, training, and good feelings make dogs happy. We make products for dogs of all ages, sizes, and breeds.