Leading Thoughts of the Train'N'Treat


  • We make the dog's everyday life easy by offering it high-quality and ecological products and services.
  • We make tails wag by helping people and dogs communicate better with each other.
  • We are building a world where it is good for people and dogs to be together.
  • We make the revolution of positive reinforcement


  • Train'N'Treat products are well known in the global dog world as fun, handy, useful, inventive, ecological and durable.
  • Sidebay Oy is part of a large global ecosystem where all operators have common mission and the same values. The ecosystem enables agile development.
  • In 2030, Sidebay Oy can be managed regardless of time and place anywhere in the world.


  • Sustainability is our main value in every stepwe take
  • Reliability and a fair attitude is important to us in our business
  • We want to make ease of everyday life for every dog and dog owner 
  • Fun, safe and easy dog training with positive reinforcement